Mintel, the world's leading market intelligence agency has uncovered that there has been a whopping 147% increase in seaweed-flavoured food and drink in the past 4 years.

As our taste buds are getting used to the delicious taste of seaweed and people are becoming more aware of its health benefits, the market has seen an impressive rise in the amount of consumable seaweed products available. This surge in demand for seaweed flavoured goods means that Europe is now the second largest producer of seaweed products behind the Asia Pacific region and the good news is, it's showing no signs of slowing down.

"Consumer demand is mirrored in recent launch activity, as 37% of seaweed-flavoured food and drink launches in Europe between 2011 and 2015 took place in the snack category, according to Mintel’s Global New Products Database (GNPD). Other top categories for new product development in Europe include sauces and seasonings (12%), bakery (9%), and soup (8%)."

Because seaweed tastes salty, but in actual fact is low in sodium compared to regular salt, it means it makes a fantastic salt replacement. It also has the added bonus of being high in minerals as well as many other beneficial nutritional compounds that scientists are still discovering. These factors make it the perfect addiction to food which needs a flavour boost without the sodium boost.

The great thing about Mara Seaweed is that it is not a seaweed-flavoured product, it is just pure 100% seaweed and just a few shakes enhances the flavour and nutritional value of your food. As our seaweed comes in flake form it means that you have the freedom to add it as little or as much to whatever you desire.

Why have seaweed-flavoured snacks when you can add real seaweed to your food? To see how use can add Mara to your cooking, visit our recipe page.

For the full story head to www.mintel.com.