Watch: Mara Seaweed Among Finalists of World Food Innovation Awards
Watch the video above to see the full list of entrants, finalists and winners. Fast forward to 2.34 to see the Best New Artisan Food category, 6.24 to see the Best New Condiment and Marinade category and 11.32 to see the Best New Food Ingredient category.
It's been a week since the results of the prestigious World Food Innovation Awards were announced and we are still overjoyed at how well Mara Seaweed was received. The awards, which were hosted by FoodBev Media at London's Hotelympia event, saw over 240 entries from 25 countries. Every year the awards welcome entries from some of the biggest names in the industry, including Pepsi, Coca-Cola, Heineken, Arla, Danone, Meiji and Yili as well as exciting new start-ups from all around the world.
Having had all three of our entered products either winning an award or being a finalist in their respective categories, we are really proud that we managed to stave off the so much other outstanding and innovative competition.
This year was the first year of the Artisan Food category, so we are naturally very happy that our Dulse seaweed flakes managed to win! We were up against some very interesting products; Infused Wine Cocktail Salt from Rated M Wine Infused Foods and Cool Chile Co sauce pots by Pressential, making for a very innovative category indeed.
We entered our 'perfect for everyday use' Shony seaweed flakes, into the Best New Condiment & Marinade category. Although we did not win, we were a finalist alongside Fortisalt by Mineral Resources International and the category winner was Hot Beetroot Ketchup by Foraging Fox.
Our Kombu seaweed flakes were also a finalist in the Best New Ingredient and Marinade category alongside IASC Atlantic Seafood Company's Umami Pearls, but it was Fortisalt by Mineral Resources International that took home the winning trophy for this category.
Not quite a clean sweep, but we definitely can't complain and our results from the awards are a very encouraging sign that seaweed is becoming more and more accepted as a part of our daily diets. Roll on the rest of 2016 - it's definitely the year of seaweed!